With over 28 years of experience at the intersection of creative strategy and visual communication, I don't just design brands; I build market leaders. From orchestrating the historic rebranding of major retail icons to mentoring the next generation of 1,500+ design professionals, my career has been defined by one goal: bridging the gap between bold creativity and measurable business results.

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As a Master in Communications and award-winning Creative Director, I specialize in transforming complex challenges into high-impact visual systems. Whether leading digital transitions for top-tier universities or delivering high-stakes assets for international organizations like the OAS and UN, I bring a global perspective fueled by bilingual fluency and a deep understanding of human interaction.

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Core Expertise: Strategic Branding | Creative Leadership | UX/UI Strategy | Academic Innovation.